Whether marketing is an art or a science is a commonly debated question that is as old as the business itself the chartered institute of marketing defines marketing as “the management process responsible for identifying, anticipating and satisfying customer profits profitably. My central thesis is that marketing vitally needs both art and science, intertwined, to pursue the idealistic-but-not-unattainable intersection of meaning, truth, and money i’d love to hear what you think. Marketing as an art the art form of marketing involves many non-verbal communication processes involving subtle and subliminal messages addressing specific audiences.
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Open document below is an essay on is management an art or a science from anti essays, your source for research papers, essays, and term paper examples. Marketing is both - an art and a science enjoy this point and counter point about the art and science of marketing use the strengths of both arguments to better understand and improve your marketing.
Marketing management is an art or science introduction 'marketing' is the common word in today's life, but how many people really know what it means.
We attempt to answer the age-old question: is marketing science or art.